Before Rebel Muse was born, I would talk about how I planned to open a boutique, a beautiful store with the best customer service and all my favourite Australian designers. When I’d tell people this they would say “Why don’t you just open an online store?” I found this almost offensive and I would reply back, “Well how can I have the most beautiful store, with the best customer service that makes shoppers feel like they’re the most important person in the world, where our cli

You may have initially perceived beauty as a simple concept but, as we become more inquisitive and insightful, beauty becomes more intricate and complex. Throughout time freedom has rightfully been granted to females and with it, trust and confidence in women’s abilities have excelled. This freedom allowed the concept of beauty to unfold into what it is today. The invention and manufacturing of more make up products as well as the use of models in advertising strengthened the

I spent years dodging around my passions because I believed my dreams were unworthy of respect, unsustainable as a career or because I found my values often didn't align with the industry I felt so deeply drawn to; fashion. The fashion industry was daunting for me, I was concerned about being intellectually dismissed, I was worried about the perceived notions of shallowness and also the "cut throat” label attached to the game. I felt split between chasing something of depth a